18 Jan 5 key tips for planning a fashion show
Fashion shows can be a great way to showcase a new clothing collection or introduce products to a different audience. But these shows can be a bit difficult to understand. Here are 5 key tips to help you plan an amazing fashion show.
Use technology as much as possible
Embracing important technology for anyone planning a fashion show. It has become something expected as a part of the industry can be used in many ways. Technology can really boost the show experience, even for those sitting next to the catwalk. Large screens on each side can help display different angles of clothing.
Also, you should consider recording and broadcasting your event to bring it to a larger audience. This also gives you the opportunity to display the clothes at a later date. Investing in the technology needed to record and broadcast in high definition is definitely worth it.
Choose the right models
Getting the right models for your event should be a priority. Your models must not only have the right look for the types of clothing on display, but also the personality to hold the attention of the crowd. Keep reading, what color shirt goes with navy blue pants.
Also, it is best to display a range of body shapes and sizes outside of the model’s stereotypical appearance.
“We’ve always had a policy of using models that would actually wear our clothes,” says Tina Bucknall of her womenswear brand, “it’s always our goal to show real women in real sizes, and it helps customers connect with our products.”
Make sure the atmosphere is right
A great fashion show is all about creating the ideal atmosphere, so this is something you really need to make sure you’re doing it. You can do this by choosing the right location and making sure the interior matches the parade theme.
Lighting can be used for a striking look, but remember to have moody lighting to fully focus on models when they’re on the runway. A modern show will benefit from an urban or industrial look, while a more mature show may go better in a warm and comfortable setting.
Schedule practice runs
You need to plan practice runs for your fashion event. Even if you have experienced models and trust everyone involved to do a great job, it’s best if everyone has an idea of how things will go on the night. This will help everything work much better.
That is why it is worth organizing a dress rehearsal before the event. This allows the models the opportunity to walk on the actual runway they will be wearing and get a feel for the timing of the events. Additionally, this helps lighting crews and crews better understand their own cues.
Make guests feel special
Remember this is a glamorous fashion event. You want guests to feel like they matter. Depending on the scale of your event, you could have guests who have never been to a fashion show before or those who have attended hundreds. Either way, you should treat them as if they are the main attraction.
Serve cocktails beforehand and offer samples of makeup and hair products. It may be just a small gesture, but it can put guests in the right frame of mind to really enjoy the event and enjoy it as much as possible.
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